For this campaign, I was fortunate enough to partner with PCS EDventures and the YMCA to bring their free STEM activity guides to life.
PCS EDventures had already designed the title card artwork for two of their activities — "The Art of Storytelling" and "STEAM Sprint Showdown" — as part of their printable guides.
ANIMATIONS
To tie that existing brand artwork directly into the commercial, I took their illustrations and animated them into motion title cards, adding movement to the characters and elements so the guides' own visual identity carried straight through into the video.
PROMOTIONAL CONTENT
From there, I moved into production: filming and editing content of the YMCA students using the free materials PCS EDventures offers, capturing students engaging with the STEM activities the title cards were introducing, which led to the final piece connecting the printed guides directly to kids using them in real life.
STEAM SPRINT SHOWDOWN
THE ART OF STORYTELLING